Designed a multi-channel Prom 2024 campaign at Tailored Brands, beginning with the lock-up design and spanning across in-store signage (easel, posters, stanchions), window displays, a responsive homepage (desktop + mobile), and one featured email from the campaign series.
The campaign showcased both rental and retail options, encouraging teens to express their personal unique style while reinforcing affordability, convenience, and choice. Messaging balanced style and value, with a clear promotional incentive to drive urgency and conversion.
Two lock-up directions were explored for the campaign (see below). The concept on the right used a text-message inspired design and Gen Z language (irl) to create a more youthful, conversational feel.
The selected concept on the left took a more flexible approach, allowing the lifestyle imagery to remain the focal point. The simplified design system also made it easy to update colors to complement different products/suits.
The selected concept on the left took a more flexible approach, allowing the lifestyle imagery to remain the focal point. The simplified design system also made it easy to update colors to complement different products/suits.
