Time-to-Event (TTE) Wedding Emails — Jos. A. Bank
Designed a five-email Time-to-Event wedding series for Jos. A. Bank, one of the brands under Tailored Brands. The series builds early awareness around rental, retail, and custom options throughout the wedding journey. Two emails are shown.
15 TTE Wedding Emails for Men’s Wearhouse
Designed a 15-email Time-to-Event wedding series, including two welcome emails followed by monthly emails leading up to the wedding day (2-3 emails shown). The series balances awareness and conversion, with messaging rotating between rental, retail, and custom options.
Key focuses across the series include:
• $250 promotional offer
• Rent, buy, or go custom
• Why choose us
• Color assortments
Time-to-Event (TTE) Wedding Emails — Men’s Wearhouse
Designed a four-email Time-to-Event retail series for Men's Wearhouse, focused on last-minute wedding and weekend looks leading up to the big day. Two emails are shown.
Sent monthly from four months out through wedding day, the series targeted customers shifting from planning to execution—covering wedding weekend outfits, rehearsal dinners, events, and honeymoon-ready styles.
• 4 months out: Inspirational, retail-focused looks for wedding weekend activities
(welcome events, dinners, brunches, celebrations).
(welcome events, dinners, brunches, celebrations).
• 3 months out: Highlighted key assortments including St. Isle, Indigo Blue, and KCA Essentials.
• 2 months out: Final details and accessories, with a focus on shoes and tie assortments.
• Wedding day: A congratulatory send to close the journey.
